International Women’s Day: Be Bold For Change


International Women’s Day has always been a crucial event for me. As a women’s advocate, fighting for change on many fronts: health, equality and safety, I always make sure that the day is recognized and to inform people in the US what it is about.

This is an important holiday in Europe, even though it actually began here in America when over 15,000 women marched on the streets of New York City in 1908 demanding better working conditions and the right to vote. The movement gained incredible passion after the 1911 Triangle Shirtwaist Factory Fire in lower Manhattan killed 146 young immigrant women and girls who had been locked in their sewing rooms and could not escape the flames as they swept through the building. Several girls chose to jump to their deaths rather than face the fire, many becoming impaled on the iron fencing surrounding the building.

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This horrific event, shone a light on the appalling working conditions women and young girls endured. The International Women’s Day supporters grew in numbers. It wasn’t until the 1970s that the day was officially recognized by the United Nations. Even though it was celebrated across the world for over 60 years.

Every March 8th, across Europe, it is traditional for boys and men to give a woman a sprig of yellow mimosa to symbolize their appreciation for the women in their lives and as a sign of respect and affection. IWD is a globally recognized holiday that celebrates, honors and fights for women. Every year has a different theme. This year, the IWD organizers have chosen Be Bold for Change (#beboldforchange).

This includes fighting for equality, parity and safety. Their official web page encourages all of us to

“Make a difference, think globally and act locally! 
Make everyday International Women’s Day. 
Do your bit to ensure that the future for girls is bright, equal, safe and rewarding.”

At Bétèrre that is exactly what we do. We are breaking boundaries by refusing to use dangerous chemicals that can cause harm. Instead, we have taken great pains to provide a safe product line because there is no reason any woman should accept toxic, cancer causing chemicals in her skin care because mega-manufacturers don’t believe it matters, using poisons in their products because it keeps their bottom line down.

All month we will be celebrating International Women’s Day and for seven days leading up to the official day on March 8, 2017, we will be giving products to you as our way to honor the women of the world and to stand by this year’s theme to Be Bold For Change. Bétèrre is the change all of us need in taking care of our health and protecting the health of those we love.

Please keep an eye on our social pages for special gifts offered between March 2 through March 8th.